As the world evolves, so too do we...and the products we use. Most times, since the evolution is happening in real time with our lives we tend to gloss over the marvel in the evolution. But not me - not today. Today, while at TJ Maxx I saw a product of evolution that stopped me [...]
Tag: marketing
Somewhere between Wilbur and Barbie…
A few months ago I saw a commercial for Olay Total Effects 7-in-one Advanced Anti-Aging Body Wash. It caught my attention immediately because it promised to accomplish a lot of things and the multi-tasker in me loves simple solutions to complex problems (such as a body wash that washes away aging). I went right out and purchased [...]
Pushing boundaries…
I think I have a fairly high tolerance for boundary pushing. Indeed, I actually really appreciate the way some folks dance all over the boundaries others have in a death grip. Fifi of LoveFifi is one of my favorite boundary pushers - she is always selling her lingerie with some titillating tag-line. She is a [...]
Sweet little lies…
After reviewing my email today I am singing to myself a line from Fleetwood Mac's song Little Lies - "Tell me lies, tell me sweet little lies." It all started with the following email subject line from Shape FX: Get Toned, Flawless Legs Now In Our Push-Up Leggings! Okay then...so you are saying that I [...]
You are getting very sleepy…
Oh my...my favorite marketing maven is at it again. Yes, indeed...it's Fifi... the woman who can sell everything from pasties to thong underwear in an email subject line in a way that compels you to look. Fifi's newest pitch involves hypnosis - which even for Fifi is a stretch. Hypnosis takes training and skill - [...]
What color would you choose?
A simple question for you today - if you had to choose a color for orgasm what color would it be? I ask because I received an advertisement for a nail polish color called orgasm and I immediately knew the person who named the color had never had an orgasm. See for yourself. Does this [...]
Not silent and not holy…but oh, what a night!
Well that Fifi - the mastermind of shrewd marketing - is at it again. She sent me an email advertising a corset sale that read, "$20 Off HOLIDAY Corset - No Silent Nights Here!" Well...of course I had to look - wouldn't you? They are, after all, holiday corsets and I am fully in support [...]
THE NEW FORTY 