I love the creativity in marketing. I write about marketing often on my blog. I believe that marketing done well is an art (even though I know an argument can be made that it is somewhat science, based on market analysis and known quantities that can be pandered to and easily manipulated). Marketing is a huge industry. The cost [...]
Tag: marketing
God-given curves…
I do love Fifi, but I think that on some occasions she forgets who she is talking to. The other day she sent me an email that said in the subject line: CAROL Boyish Body? Create INSTANT Curves & SAVE! Upon opening the email I learned that Fifi was peddling a sale on her padded [...]
Plausible deniability?
If you missed all the clamor over the recent North Dakota Tourism advertisement that featured two young men looking appreciatively at three young ladies through the big front windows of the Ho Do bar in Fargo - now is your chance to get up to speed on it. The advertisement featured the following script, “Drinks, dinner, decisions. ARRIVE A [...]
Legendary in deed.
I realize that tourism is a tough industry. Selling an area's vacation value, especially in these tough economic times, is not an easy task. Folks want a lot of bang for their buck and let's face it, North Dakota isn't exactly a California -replete with beaches and amusement parks. North Dakota has to sell from [...]
Jared Frisco has Diane Stark.
I like the marketing campaign Target Stores has used this season - Santa has elves; you have Target. It is one of my favorite holiday marketing campaigns for quite awhile. Of course, I still love the crazy Target lady that has been used for a couple of years now; but, mega-retailers like Target have to [...]
Pimping Christmas…
I know I am not alone in my dismay over the increasing commercialization of Christmas. I do believe that my bitterness may be becoming more noticeable than others around me though, as I have now taken to referring to the huge retail push for sales that begins earlier each year as the pimping of Christmas. That's right. Retailers are [...]
The chosen one…
I received an email that informed me that I had been chosen. Chosen...me...out of how many others...me -chosen. Wow. The email subject line said, "Congrats! You’ve been Chosen to Test & Keep Cooking Products!" Me-chosen. Wow. I was immediately reminded of another time I was chosen. That time I was chosen to test fishing gear. [...]
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