I struggle with some retailers who don't think through product placement. I was quickly glancing through The Lakeside Collection's Spring 2013 product line online yesterday when I was terminally distracted and derailed. Upon recovery, I pondered what the marketing team was thinking when placing the products in the order below. Did they intend to abruptly [...]
Tag: marketing
You’ve had it there all along…
Well, my old friend Fifi of LoveFifi.com is at it again. She sent me an email promising me the Fountain of Youth for $12.79. I must say, I was a little hesitant to open the email - I had a visual of what I thought Fifi might be peddling this go-around and I wasn't sure [...]
Additional commentary…
Today seems like a good day to do some catching up on a few of my blogs over the past couple of weeks that seem to beg for additional commentary. In regard to my blog yesterday - Thank you City of Fargo! - Guy says, "Would you please explain why a similar article written by a man about a [...]
Here is how you sell millions of fried gizzards…
The other day in The Forum I read an article titled - Hooters-style 'breastaurants' experiencing a mini-boom. The article talked about a restaurant called Twin Peaks where the female servers "wear skimpy plaid tops that accentuate their chests." You get the point - or the points, if you will. They are selling a lot more than [...]
A public service announcement worth noting…
I like clever people and I like smart marketing, so when I ran across both on Facebook I thought it was worth noting. This comes from the Facebook page of Nate, a close friend of my son Noah. Nate is a soldier in the U.S. Army (stationed at Fort Bragg in North Carolina) and is a [...]
Send a ransom note already!
Fifi of LoveFifi.com got my attention with one of her marketing emails again. This time it was her way with words - or not. 40% Off Our AMAZING Figure Sucker-Inner! Small-3X! Sucker-Inner? Who are you and what have you done with my Fifi??!! Fifi would never speak so plainly about one of her life-changing products. [...]
A restored classic??
If you read The Forum online (Inforum.com) you will notice that there are an assortment of ads placed throughout the page. I have been reading The Forum online for many years now and as the years have gone on I have not only noticed more advertising content, but also more innovative placement throughout the pages. I [...]
THE NEW FORTY 