Oh yes, you know how I love a great marketing campaign! Today I applaud the Spies Travel Agency in Denmark for its new ad campaign which encourages romantic travel to increase the country's birth rate. Apparently, since 2000 the birth rate has declined 17% in Denmark. Spies has research that shows that Danes have 46% [...]
Tag: marketing
Oh my…Old Spice.
I love creative marketing. I must admit though that sometimes I am not sure whether the marketing campaigns that garner so much attention will translate to increased sales. I think some of these campaigns are more about branding or re-branding and the major sales pitches come later. My new favorite effort on this front comes [...]
This isn’t your Grandma’s Kmart!
Kmart has been around as long as I can remember. My memories of it go farther back than other big discount department stores like Walmart and Target. But over the years it seems like Kmart has struggled to keep pace with their two main competitors. They appear as a distant third in a very competitive [...]
Please do allow me to introduce you to Poo-Pourri.
When I first saw the commercial for Poo-Pourri on the internet I thought it was a spoof. The product claims to contain all the odor from smelly bathroom episodes in order to help you save face (and eyebrows and nose hairs in particularly toxic events). There was no way you would have been able to [...]
Red Betty…
I was skimming the clearance aisle on CVS.com a few days ago and I ran across a familiar product - Betty dye. I became acquainted with Betty dye a couple of years back in a Prevention magazine article and shared it in a blog post (see Does the carpet match the drapes? ). I had [...]
Feel twice as smart…
In the vein of better late than never I have to give a shout out to Big Lots! today. I learned while looking at their website that they actually have a line item in their menu specifically designated for winter weather supplies. Well, that just makes my little emergency management heart happy. I wish I [...]
Hitting the demographic hard…
I love marketing when it is at the top of its game. For marketing to be at the top of its game the folks designing the campaign have to really understand the targeted demographic. That is no small feat when the demographic is women from ages 20-90+. But by golly, I ran across a marketing [...]
THE NEW FORTY 