I love the creativity in marketing. I write about marketing often on my blog. I believe that marketing done well is an art (even though I know an argument can be made that it is somewhat science, based on market analysis and known quantities that can be pandered to and easily manipulated). Marketing is a huge industry. The cost [...]
Tag: Lindt Truffles
No chocolate balls…
In my disaster preparedness class my students are tasked with creating a public service announcement (PSA) that promotes individual and household preparedness. The PSA project is designed to get them thinking about what it takes to sell a message. So far, the folks in my field have not been wildly successful in "selling" citizen preparedness [...]
THE NEW FORTY 