Kmart has been around as long as I can remember. My memories of it go farther back than other big discount department stores like Walmart and Target. But over the years it seems like Kmart has struggled to keep pace with their two main competitors. They appear as a distant third in a very competitive [...]
Tag: Kmart
Jared Frisco has Diane Stark.
I like the marketing campaign Target Stores has used this season - Santa has elves; you have Target. It is one of my favorite holiday marketing campaigns for quite awhile. Of course, I still love the crazy Target lady that has been used for a couple of years now; but, mega-retailers like Target have to [...]
Now that is a blue light special!
I am old enough to remember the days of K-mart blue light specials. Those were the specials that they announced over the store speaker while you were shopping that lasted for a short period of time (maybe 30 minutes to an hour) and that you had to go to the blue light location to get [...]
THE NEW FORTY 