I love creative marketing. I must admit though that sometimes I am not sure whether the marketing campaigns that garner so much attention will translate to increased sales. I think some of these campaigns are more about branding or re-branding and the major sales pitches come later. My new favorite effort on this front comes [...]
Tag: commercials
This isn’t your Grandma’s Kmart!
Kmart has been around as long as I can remember. My memories of it go farther back than other big discount department stores like Walmart and Target. But over the years it seems like Kmart has struggled to keep pace with their two main competitors. They appear as a distant third in a very competitive [...]
What do your clothes say about you?
I have really been enjoying the new Burlington commercials that share what folks' clothes say about them. I find them utterly charming. If you have not seen them, check them out - check them out here. I believe that there is a lot of truth in these ads, which is why they are so fabulous. [...]
THE NEW FORTY 