I don't know exactly when the interest in the Super Bowl advertisements eclipsed the actual football game, but for a good decade or so Super Bowl ads have become a much fiercer competition than the big boys on the field. The money spent on these ads - both in production and air time costs - [...]
Tag: commercial
The power of a dream…
Dell has a new series of commercials that seek to illustrate the way folks can use technology to make their ideas come to life. One of the commercials features Annie - the girl who dreamed she could fly. In the commercial, Annie does indeed fly. She does it with the help of technology, but is ultimately successful [...]
Count me amongst the fickle…
I love the creativity in marketing. I write about marketing often on my blog. I believe that marketing done well is an art (even though I know an argument can be made that it is somewhat science, based on market analysis and known quantities that can be pandered to and easily manipulated). Marketing is a huge industry. The cost [...]
Air has no prejudice.
I rarely watch commercials. I consider the ability to skip over commercials one of the primary perks of having a DVR. I have become so accustomed to watching things that I have recorded on my DVR (which allows you to stop, fast forward or rewind with ease at your whim) that I struggle when I [...]
THE NEW FORTY 