I never cease to be amazed at the lengths retailers will go to in an effort to capture consumers' attention and dollars. The frenzy surrounding Black Friday sales - which has become more of a two day event that includes part of Thanksgiving - is incredible. You would think one of the Royals was getting married or [...]
Tag: Black Friday
Accelerating Christmas…
Let's talk about the art of acceleration as it applies to the holidays. I am sure you have noticed over the last decade or two that retailers push out the holiday merchandise earlier and earlier. Halloween merchandise starts to emerge in early September and is quickly followed by Thanksgiving supplies. The first sight of Christmas [...]
Keep the receipt…just in case.
After my son Noah shoveled my driveway and did a number of other chores at my house yesterday he consulted with his siblings about the four of them going in on one big Christmas present for me. They planned to head out first thing this morning to scour the Black Friday sales for the best [...]
My Super Bowl strategy…
The time is ever so near. Only two more days until the Super Bowl of shopping is here – Black Friday. I have been getting teaser ads via email for weeks. Today I received an email from Toys R’ Us that said stores will be opening at 12 AM on Friday. And here I thought [...]
THE NEW FORTY 